Dear Entrepreneur,
Marketing refers to the series of steps or actions that a Company takes to promote the sales of its products or services. The benefit of marketing for your business is that it engages customers and aids in their decision to buy your products or services. Prior to the advent of technology, marketing often meant placing advertisements in newspapers, radios, and television as well as hiring “marketers” to visit different people and organizations to promote products and services. Nowadays marketing has evolved to include social media marketing, influencer marketing, email marketing etc.
This week, we discuss a few online marketing strategies that SME’s can easily and affordably implement.
Social Media Marketing
Research has shown that 70% of social media users log into their accounts at least once a day, and many people admit to monitoring social media more than once a day. You’re missing out on a quick, affordable, and efficient way to connect with over half of the world’s population if you’re not utilising social media as part of your digital marketing strategy. Social Media enables you to reach your target audience, gain insightful data, expand your brand and forge guanine human connections. Some typical examples of social media platforms include Facebook, Twitter, Instagram, Tiktok etc .
Influencer Marketing
The advent of Social Media has magnified the use of influencers as a channel for promoting businesses. Influencer marketing is effective because social influencers have established a high level of trust with their followers, and recommendations from them provide social evidence to potential customers for your business. It is crucial to note that you can minimize costs by working with micro influencers (5000- 10,000 followers) rather than paying big money to popular influencers.
Search Engine Optimization
Google, Bing, Yahoo Search have built business models that enable users to quickly get information they are searching for quickly. There are over 2 billion people on the internet with 40,000 searches every second, which represents a valuable opportunity for your business to be found online. To gain access to these search results you need to have a website and this is why 250,000 websites are created everyday. This however creates the problem of how your own website can stand out in the search results. There’s no use in investing time and money to build a beautiful website if your customers can’t find it. To get to the first page of any of these platforms is usually by placing an ad, but there is a cheaper and more sustainable way of getting to the top of search results and this is known as Search Engine Optimization (SEO). This option requires that you build your website in a way that is easy for the search engine to find and display your content. Every business needs to invest in Search Engine Optimization SEO marketing is a cheap, effective and scalable way for businesses to generate more leads and revenue.
Email Marketing
Thanks to Email, we can conduct business within minutes with someone on the other side of the globe and as at today there are more than 3.9 billion email accounts which opens an opportunity for Entrepreneurs to engage customers. When used effectively, email may play a significant part in developing long-lasting, lucrative relationships between small businesses and their clients. Email allows you to establish a personal relationship with your customers if you have the correct email marketing strategy. Email marketing focuses on providing tailored experiences which no other channel can guarantee, starting with your first welcome email and continuing with weekly/monthly newsletters and special offers.
Parting Thoughts
Although you can begin by utilizing these four marketing channels to market your goods to consumers, we strongly advise against focusing only on them. As you keep studying customer feedback you’ll find new ways to tailor your marketing efforts to increase both your revenue and client satisfaction
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