One of the most common pieces of business advice entrepreneurs hear is that every customer is important. And while there is some truth in that, experience eventually teaches a different lesson. Not every customer is good for your business. In the early stages, most entrepreneurs are grateful for any customer they can get. Sales are […]
I recently came across a Nigerian business focused on turning waste into useful everyday products, and what struck me was not just the business itself, but the thinking behind it. They were solving a real environmental problem, creating jobs in the process, and still building something commercially sustainable at the same time. You see similar […]
One thing many business owners are struggling with right now is pricing. Costs have increased across almost everything—rent, logistics, electricity, salaries, raw materials, marketing—yet customers are more price-sensitive than ever. At the same time, competition has become more intense, with many businesses lowering their prices aggressively just to attract attention or survive. And this is […]
One of the biggest realities many entrepreneurs are facing in Nigeria today is that access to funding has become increasingly difficult, especially for businesses that are still in their early stages and do not yet have the kind of structure, traction, collateral, or financial history that traditional lenders are looking for. Banks are more cautious, […]
VAT is one of those things many business owners believe they understand until they get a letter from the Tax authorities. You see it on invoices, you hear it in conversations, and over time it becomes one of those concepts that feels familiar enough to use, but not always clear enough to manage properly. Some […]
There are certain finance terms that come up repeatedly in business conversations. You’ll hear them from accountants, see them in reports, or come across them when dealing with banks, investors, or even partners. From our experience, many business owners either don’t fully understand these terms or assume they do. And even when they have an […]
Introduction Many business owners think about selling outside Nigeria at some point, especially when they start to feel the limits of the local market. Demand can be inconsistent, pricing is often pressured, and growth sometimes feels tied to conditions you cannot control. So the idea of reaching customers abroad becomes attractive. However, what usually happens […]
A friend told me recently that he hasn’t gone on a proper holiday in four years. Not because he doesn’t want to. Not because he can’t afford it. But because he feels like if he leaves, something will go wrong. And the truth is, he’s probably right. The Business Works Because You Are There This […]
One of the most common assumptions in many businesses is that if staff are present, then work is being done. They resume in the morning, they are available throughout the day, and they respond when called. On the surface, everything appears to be in order. However, when you look more closely, a different question begins […]
I bought fuel for ₦1,200 today. And in that moment, it became clear that even though we are not directly involved in this war, we are already feeling it. That is the reality of today’s world. You do not need to be in the conflict to be affected by it. The ongoing tensions involving Iran […]
