You had a plan.You did the research.You launched with excitement. But now, months (or even years) in… things just aren’t adding up. The energy is low. The results aren’t matching the effort. And you’re left wondering: Should I keep pushing—or is it time to shift? It’s a tough place to be. Because many Nigerian entrepreneurs […]
Let’s talk about the kind of work that doesn’t show up on your invoice—but eats your time, drains your energy, and leaves you wondering where the day went. You know the type:Responding to “quick” DMs.Following up on unpaid invoices—for the third time.Managing WhatsApp customer service.Explaining the same thing to five different people.Putting out fires that […]
There’s something many Nigerian entrepreneurs struggle with, but few will admit out loud: charging what they’re truly worth. Maybe you’ve been there. You quote a fair price, and the client says, “Ah ah, isn’t that too much?” Suddenly, you’re second-guessing everything—you start adjusting the figure, offering a discount, or saying “pay what you can.” By […]
Every entrepreneur has one. That one idea that felt like it was going to change everything. The one that had all the signs of “this go blow”—until it didn’t. Here’s mine. The CD Case That Should Have Changed the Game Back in the days of CDs, I was a die-hard music lover. I stumbled across […]
You’ve probably tried it all—Instagram ads, WhatsApp broadcasts, shouting on Twitter, even hoping for word of mouth to do its thing. And while all of that can work, there’s one move many small businesses still overlook: email marketing. Yes, email. It may sound old-school, but it’s one of the most powerful ways to grow your […]
You check your phone and see a message from one of your key staff: “I need to talk to you.” You already have a feeling about what’s coming. A few hours later, they hand you a resignation letter. Maybe they got a better offer, want to start their own business, or just feel it’s time […]
Have you ever seen someone start a business and thought, “Why didn’t I think of that?” The truth is, opportunities are everywhere, but most people don’t recognize them until someone else takes action. The best entrepreneurs aren’t just lucky—they see what others overlook and act fast. So how do you start spotting hidden opportunities and […]
Love them or hate them, politicians know how to win. They build influence, raise funds, and expand their networks—all while selling themselves to the public. Now, think about it—isn’t that exactly what entrepreneurs do? Whether you’re trying to sell a product, attract investors, or gain loyal customers, some of the same strategies that make politicians […]
Every day, new businesses launch in Nigeria—same products, same services, same struggle to attract customers. The marketplace is noisy, and if your business blends in, you’ll be overlooked. Many entrepreneurs believe having a great product or service is enough, but the truth is, customers won’t buy from you if they don’t notice you. Visibility is […]
Many Nigerian entrepreneurs take pride in being hands-on—personally handling sales, managing operations, and making every big decision. But let’s be honest: if you step away from your business for a month, will it survive? Or will everything grind to a halt? If your business can’t function without you, you don’t own a business—you own a […]
