As we find ourselves halfway through the year, it’s natural to feel a bit overwhelmed by the goals we set at the beginning. Perhaps you

There’s a popular saying in business: “You don’t get what you deserve; you get what you negotiate.” Nigerian entrepreneurs often find themselves negotiating with customers,

In Nigeria, we’ve all heard the horror stories about business partnerships gone wrong – disagreements, legal battles, and even, in extreme cases, assassinations. But on

Public speaking can be a scary experience for a lot of people, especially when representing your brand. As the visible face of your business, it’s

Setting the right price for your products or services is one of the most critical decisions you will make as a business owner. Pricing too

In today’s digital age, the question, “Do I really need a website?” often arises among entrepreneurs. While social media platforms like Instagram, Facebook, and Twitter

In the face of high inflation and economic challenges, Nigerian entrepreneurs are feeling the pressure from both rising costs and increasing salary demands from employees.

In the world of entrepreneurship, the question, “Do I really need government?” often echoes in the minds of many business owners. The entrepreneurial spirit thrives

In the world of business, a trademark is more than just a logo or a catchy phrase—it’s a powerful asset that can drive revenue and

In today’s fast-paced business environment, finding innovative ways to increase sales and customer loyalty is crucial. One such method is offering credit to your customers.

Imagine arriving at your shop to find the locks broken and your inventory missing. In the digital world, a cybersecurity breach can have a similar

Artificial Intelligence (AI) is not a futuristic dream—it’s a present reality reshaping businesses and services across the globe, including in Africa. While some may think