OUR BLOG

Insights

Business

How To Use WhatsApp As A Sales Machine

For many Nigerian businesses, WhatsApp has become the default way to communicate with customers. People ask about products, place orders, negotiate prices, send payment receipts,

Business

Your Skills Can Earn You Dollars

When many Nigerians hear the word “export,” their minds immediately go to cocoa, ginger, sesame seeds, shea butter, cashew nuts, or containers leaving Apapa port.

Business

Get Rid Of These 3 Customers

One of the most common pieces of business advice entrepreneurs hear is that every customer is important. And while there is some truth in that,

Business

How To Compete Without Becoming the Cheapest

One thing many business owners are struggling with right now is pricing. Costs have increased across almost everything—rent, logistics, electricity, salaries, raw materials, marketing—yet customers