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The Real Reason Customers Are Not Buying
Last week, we discussed the idea that not every customer is good for business and looked at some of the customer behaviours that can create
Get Rid Of These 3 Customers
One of the most common pieces of business advice entrepreneurs hear is that every customer is important. And while there is some truth in that,
Social Enterprise: Building A Business Beyond Profit
I recently came across a Nigerian business focused on turning waste into useful everyday products, and what struck me was not just the business itself,
How To Compete Without Becoming the Cheapest
One thing many business owners are struggling with right now is pricing. Costs have increased across almost everything—rent, logistics, electricity, salaries, raw materials, marketing—yet customers
Your Network Can Fund Your Business (If You Handle It Properly)
One of the biggest realities many entrepreneurs are facing in Nigeria today is that access to funding has become increasingly difficult, especially for businesses that
VAT Mistakes That Could Cost Your Business
VAT is one of those things many business owners believe they understand until they get a letter from the Tax authorities. You see it on
9 Money Concepts Most Business Owners Don’t Fully Understand
There are certain finance terms that come up repeatedly in business conversations. You’ll hear them from accountants, see them in reports, or come across them
How To Start Selling To Customers Outside Nigeria
Introduction Many business owners think about selling outside Nigeria at some point, especially when they start to feel the limits of the local market. Demand
Why You Can’t Leave Your Business (And What That Means)
A friend told me recently that he hasn’t gone on a proper holiday in four years. Not because he doesn’t want to. Not because he
How To Measure Staff Performance In Your Business
One of the most common assumptions in many businesses is that if staff are present, then work is being done. They resume in the morning,
Prepare For Impact!!!
I bought fuel for ₦1,200 today. And in that moment, it became clear that even though we are not directly involved in this war, we
The Discipline Of Saying No In Business
One of the most difficult skills for entrepreneurs to learn is the discipline of saying no. At the early stages of a business, it often