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How To Use WhatsApp As A Sales Machine
For many Nigerian businesses, WhatsApp has become the default way to communicate with customers. People ask about products, place orders, negotiate prices, send payment receipts,
How To Make Your Business Attractive To Investors
One of the most common questions entrepreneurs ask is: “How do I raise funding for my business?” Some are looking for angel investors, others are
Your Skills Can Earn You Dollars
When many Nigerians hear the word “export,” their minds immediately go to cocoa, ginger, sesame seeds, shea butter, cashew nuts, or containers leaving Apapa port.
5 Decisions That Can Kill Your Business
When people think about why businesses fail, they often point to things like a poor economy, inflation, exchange rate fluctuations, or lack of funding. While
5 Business Tasks You Should Automate To Save Time & Money
Last week, we explored seven AI tools that entrepreneurs can use to improve productivity and work more efficiently. But knowing about tools is one thing.
7 Free AI Tools That Can Save You Time and Money
Artificial Intelligence is no longer a new concept for most entrepreneurs. Over the last few years, tools such as ChatGPT, Gemini, Microsoft Copilot, Canva AI,
The Real Reason Customers Are Not Buying
Last week, we discussed the idea that not every customer is good for business and looked at some of the customer behaviours that can create
Get Rid Of These 3 Customers
One of the most common pieces of business advice entrepreneurs hear is that every customer is important. And while there is some truth in that,
Social Enterprise: Building A Business Beyond Profit
I recently came across a Nigerian business focused on turning waste into useful everyday products, and what struck me was not just the business itself,
How To Compete Without Becoming the Cheapest
One thing many business owners are struggling with right now is pricing. Costs have increased across almost everything—rent, logistics, electricity, salaries, raw materials, marketing—yet customers
Your Network Can Fund Your Business (If You Handle It Properly)
One of the biggest realities many entrepreneurs are facing in Nigeria today is that access to funding has become increasingly difficult, especially for businesses that
VAT Mistakes That Could Cost Your Business
VAT is one of those things many business owners believe they understand until they get a letter from the Tax authorities. You see it on