Dear Entrepreneur, Do you know that majority of the steady income in your business can be determined by the lifetime value of your current customers. It is therefore important, regardless of the size or location of your business to prioritize growing a strong and loyal customer base. This will ultimately help your business survive […]
Dear Entrepreneur, Businesses are like vehicles and your job as the business owner is to set the course and provide leadership. It is understandable, if at the start you are forced to wear many hats based on limited resources, however as the business grows, you will be doing a great disservice to the business if […]
Dear Entrepreneur, Every nation has an excess of something which is required in another country. The process of exchanging these goods or services is known as exportation or cross-border trade and in most countries this forms a substantial portion of the Gross Domestic Product (GDP). Ensuring that business entities that are separated by borders, diverse […]
Dear Entrepreneur, Your major goal as a small business owner should be to grow your business and take it to the next level. Although growth for small business owners can mean a lot of things, ensuring that the business expands in all areas is key to securing the future of your business. You must have […]
Dear Entrepreneur, You may have heard the term “inflation” used frequently in the news but it’s rarely defined in explicit terms. Put simply, inflation is a decrease in the purchasing power of money. When inflation is high, goods and services cost more since the currency is worth less. Both consumers and businesses suffer during inflation: […]
Dear Entrepreneur, In a world where there are billions of content being posted every day, how do you ensure that your content is seen by the people that matter to you or your business? One of the ways you can achieve this is by developing a content marketing strategy. Content marketing is a strategy used […]
Dear Entrepreneur, It is without doubt that technology has the ability to transform businesses no matter the size. Technology can promote the rapid growth of your business as well as deliver new ways for you to connect with your customers. In today’s business world, the majority of operational activities are automated, integrated, and re-engineered using […]
Dear Entrepreneur, The year 2022 was quite eventful as we witnessed political and economic changes that generated ripples that were felt all across the globe. Notably, the Covid pandemic eventually came to an end with the easing of restrictions in various countries. Another notable event is the invasion of Ukraine by Russia which had […]
Dear Entrepreneur, Email marketing is one of the most overlooked marketing strategies to drive sales. This could be because it is thought to be expensive and difficult to implement. Email marketing is a powerful tool that can help increase sales in your business. You can target potential customers and generate leads that can be converted […]
Dear Entrepreneur, As a small or medium business owner, it is important that you employ various marketing strategies to ensure success in your business. Generating sales is the lifeblood of your business and without it, your business quickly dies. Although there are several options open to you, WhatsApp is a great tool to use as […]
