We can already see the Christmas sales appearing. Event tickets are going on sale, businesses are announcing festive packages, families are discussing travel plans, and people abroad are booking flights home. Nigeria is gradually getting ready for Detty December. For many Nigerians in the diaspora, it is one of the most anticipated periods of the […]

Your sister understands the customers. Your cousin knows the industry. Your spouse is willing to invest. Starting a business together may feel easier because trust already exists. But family trust and business clarity are not the same thing. A disagreement over stock, salaries or who makes the final decision can quickly leave the dining table […]

Many successful businesses received their earliest growth capital from individuals willing to support them before banks or large investment firms considered them ready. An angel investor normally uses personal money to support an early-stage business in exchange for shares. Beyond money, they may provide industry knowledge, introduce customers and connect founders to future investors. Angel […]

A client looks at your proposal and asks a question that is becoming harder to ignore: “Why should I pay this amount when AI can do it?” Writers, designers, consultants, virtual assistants and social media managers are hearing different versions of the same question. The uncomfortable truth is that AI can now complete many routine […]

“You have 90 seconds. Tell us about your business.” A strong 90-second business pitch sounds simple until the clock starts. Suddenly, the explanation becomes a long story about when the idea came, every product the business sells and the amount of money needed. By the time the founder reaches the important part, the listener is […]

Imagine someone offers you ₦10 million for 40% of your business. Would you accept? If the offer sounds attractive, that means the investor believes the entire business is worth ₦25 million. After all: ₦10 million ÷ 40% = ₦25 million But is your business really worth ₦25 million? Is it worth more? Or would you […]

A customer buys from you for the first time. They pay, receive the product or service and appear satisfied. You celebrate the sale, record the payment and move on to finding the next customer. Three months later, you realise something: that customer never came back. Nothing went obviously wrong. They did not complain. They simply […]

On 2 September, Uber stopped operating in Nigeria after about 12 years. For drivers who depended on the platform, this was not simply another business headline. The app that connected them to customers was suddenly no longer available. Now bring that question closer to your own business. What would happen if Instagram suspended your account […]

A potential customer needs a caterer in Abuja, a reliable CAC consultant in Lagos or a skincare supplier that can deliver across Nigeria. Instead of opening Google and checking ten different websites, the customer asks ChatGPT or Gemini: “Can you recommend a reliable business that provides this service?” Would your business appear in the answer? […]

You can have a busy month, receive plenty of payment alerts and still not have made a profit. Imagine a small bakery that sells cakes, pastries and small chops. Orders are coming in, customers are posting reviews, and the owner proudly says, “We made ₦1.5 million in sales this month.” It sounds good. But there […]