In the world of business, a trademark is more than just a logo or a catchy phrase—it’s a powerful asset that can drive revenue and establish brand identity. For Nigerian entrepreneurs, understanding how to monetize a trademark can open up new streams of income and enhance your brand’s value. Here’s a comprehensive guide on how […]
In today’s fast-paced business environment, finding innovative ways to increase sales and customer loyalty is crucial. One such method is offering credit to your customers. While it may seem risky, when managed correctly, selling on credit can be a game-changer for your business. Here are five compelling reasons to start selling on credit today, along […]
Imagine arriving at your shop to find the locks broken and your inventory missing. In the digital world, a cybersecurity breach can have a similar impact—only the doors being broken are virtual. Whether your business thrives on foot traffic or you occasionally use digital tools for things like WhatsApp communications or managing bank accounts, the […]
Artificial Intelligence (AI) is not a futuristic dream—it’s a present reality reshaping businesses and services across the globe, including in Africa. While some may think of AI as something out of science fiction or only relevant to tech hubs like Silicon Valley, its effects are widespread and closer to home than you might realize. Unpacking […]
Explore our essential guide on Foreign Company Registration in Nigeria, offering step-by-step assistance for foreigners
Nigeria’s digital content scene is booming, significantly influenced by celebrities and key social media figures. Over the years, influencers like Wizkid and Tiwa Savage have not only captivated audiences but also dramatically impacted consumer purchasing decisions. This shift highlights the growing importance of influencer marketing as a pivotal strategy for brands aiming to expand their […]
Navigate Nigeria’s business immigration landscape with our comprehensive guide on Expatriate Quotas, Business Permits, and CERPAC (Resident Permit).
Dear Entrepreneur, Not so long ago, both small and large firms used a variety of tactics to advertise, including brochures, networking events, and billboards. Digital marketing has, however, mostly replaced traditional marketing since the development of the internet. While it is apparent that digital or online marketing is now crucial for all businesses, business owners […]
Dear Entrepreneur, Do you know that majority of the steady income in your business can be determined by the lifetime value of your current customers. It is therefore important, regardless of the size or location of your business to prioritize growing a strong and loyal customer base. This will ultimately help your business survive […]
Dear Entrepreneur, Businesses are like vehicles and your job as the business owner is to set the course and provide leadership. It is understandable, if at the start you are forced to wear many hats based on limited resources, however as the business grows, you will be doing a great disservice to the business if […]
