The entrepreneurial journey is full of challenges, opportunities, and tough decisions. Learning from those who have successfully navigated this path can provide invaluable insights for aspiring business owners. Affiong Williams, the founder and CEO of ReelFruit, is one such entrepreneur who turned a simple idea into a thriving business. In 2012, with just $8,000 in […]
With over 40 million active users in Nigeria, Facebook is one of the most cost-effective platforms for reaching potential customers. Whether you’re promoting a product, service, or simply building brand awareness, Facebook ads allow you to target the right audience without needing a huge marketing budget. At Kudi Konsult, we’ve used Facebook ads with very […]
The recent dispute between renowned fashion designer Deola Sagoe and fashion blogger Hafsah Mohammed over a wedding dress design has brought attention to some critical lessons for entrepreneurs. Hafsah accused Deola of recreating her custom wedding dress for Tayo, the wife of nightlife celebrity Yhemo Lee, even though she had paid for an exclusive design. […]
In the fast-paced world of Nigerian entrepreneurship, connections can often make or break your business. Whether you’re launching a startup or growing an established company, who you know is just as important as what you know. Networking isn’t just about collecting contacts; it’s about building meaningful relationships that can propel your business forward. In this […]
Nigeria’s economy is brimming with opportunities for businesses ready to tap into global markets. Exporting is not just for large corporations; small and medium-sized enterprises (SMEs) can also leverage this avenue to grow and diversify. Whether you’re dealing in goods or services, understanding your export potential is crucial. This article will guide you through the […]
There’s an old adage that says, “Doing the same thing over and over again and expecting different results is the definition of foolishness.” This wisdom rings especially true in the business world. Nigerian entrepreneurs face unique challenges, and sometimes, sticking to the same methods that aren’t yielding results can lead to stagnation. Whether it’s poor […]
As we find ourselves halfway through the year, it’s natural to feel a bit overwhelmed by the goals we set at the beginning. Perhaps you started the year with a clear vision, full of energy and excitement, but as months passed, the daily grind took over, and those big dreams might seem distant now. But […]
There’s a popular saying in business: “You don’t get what you deserve; you get what you negotiate.” Nigerian entrepreneurs often find themselves negotiating with customers, suppliers, investors, and prospective employees. However, contract negotiations don’t have to be unpleasant or one-sided. Each party is expected to compromise on some issues to achieve their key objectives. Typically, […]
In Nigeria, we’ve all heard the horror stories about business partnerships gone wrong – disagreements, legal battles, and even, in extreme cases, assassinations. But on the flip side, we see famed partnerships in developed countries that have stood the test of time and grown into industry giants. Think of Google, founded by Larry Page and […]
Public speaking can be a scary experience for a lot of people, especially when representing your brand. As the visible face of your business, it’s crucial to communicate effectively and confidently. Overcoming this fear is essential for building your brand’s reputation and connecting with your audience. Here are some practical tips to help you conquer […]
