Dear Entrepreneur, In the intricate world of business, a logo serves as the visual cornerstone of any company. If there is something that stands as the inaugural point of connection between business owners and potential customers, then it has to be a logo. A logo is a pivotal element in the establishment of your brand. […]
Why Every Entrepreneur Needs A Mentor
Dear Entrepreneur, Starting and growing a successful business can be an incredibly challenging and overwhelming journey. In today’s dynamic and highly competitive market, entrepreneurs face a myriad of decisions, obstacles, and uncertainties on a daily basis. This is where the wisdom and guidance of a business mentor can prove to be invaluable. A business mentor, […]
Doing Business In Nigeria (Part 2)- Resident Permit In Nigeria
Navigate Nigeria’s business immigration landscape with our comprehensive guide on Expatriate Quotas, Business Permits, and CERPAC (Resident Permit).
How To Get A Money Lenders License In Nigeria
A well-defined statement helps participants focus on creativity and ensures same page.
The Importance of Offline Marketing
Dear Entrepreneur, Not so long ago, both small and large firms used a variety of tactics to advertise, including brochures, networking events, and billboards. Digital marketing has, however, mostly replaced traditional marketing since the development of the internet. While it is apparent that digital or online marketing is now crucial for all businesses, business owners […]
How To Gain Customer Loyalty
Dear Entrepreneur, Do you know that majority of the steady income in your business can be determined by the lifetime value of your current customers. It is therefore important, regardless of the size or location of your business to prioritize growing a strong and loyal customer base. This will ultimately help your business survive […]
Take A Step Back
Dear Entrepreneur, Businesses are like vehicles and your job as the business owner is to set the course and provide leadership. It is understandable, if at the start you are forced to wear many hats based on limited resources, however as the business grows, you will be doing a great disservice to the business if […]
Export Contracts Explained
Dear Entrepreneur, Every nation has an excess of something which is required in another country. The process of exchanging these goods or services is known as exportation or cross-border trade and in most countries this forms a substantial portion of the Gross Domestic Product (GDP). Ensuring that business entities that are separated by borders, diverse […]
5 Ways To Scale Your Business
Dear Entrepreneur, Your major goal as a small business owner should be to grow your business and take it to the next level. Although growth for small business owners can mean a lot of things, ensuring that the business expands in all areas is key to securing the future of your business. You must have […]
How To Survive Inflation
Dear Entrepreneur, You may have heard the term “inflation” used frequently in the news but it’s rarely defined in explicit terms. Put simply, inflation is a decrease in the purchasing power of money. When inflation is high, goods and services cost more since the currency is worth less. Both consumers and businesses suffer during inflation: […]