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Nigeria’s economy is brimming with opportunities for businesses ready to tap into global markets. Exporting is not just for large corporations; small and medium-sized enterprises (SMEs) can also leverage this avenue to grow and diversify. Whether you’re dealing in goods or services, understanding your export potential is crucial. This article will guide you through the […]

There’s an old adage that says, “Doing the same thing over and over again and expecting different results is the definition of foolishness.” This wisdom rings especially true in the business world. Nigerian entrepreneurs face unique challenges, and sometimes, sticking to the same methods that aren’t yielding results can lead to stagnation. Whether it’s poor […]

As we find ourselves halfway through the year, it’s natural to feel a bit overwhelmed by the goals we set at the beginning. Perhaps you started the year with a clear vision, full of energy and excitement, but as months passed, the daily grind took over, and those big dreams might seem distant now. But […]

There’s a popular saying in business: “You don’t get what you deserve; you get what you negotiate.” Nigerian entrepreneurs often find themselves negotiating with customers, suppliers, investors, and prospective employees. However, contract negotiations don’t have to be unpleasant or one-sided. Each party is expected to compromise on some issues to achieve their key objectives. Typically, […]

In Nigeria, we’ve all heard the horror stories about business partnerships gone wrong – disagreements, legal battles, and even, in extreme cases, assassinations. But on the flip side, we see famed partnerships in developed countries that have stood the test of time and grown into industry giants. Think of Google, founded by Larry Page and […]

Public speaking can be a scary experience for a lot of people, especially when representing your brand. As the visible face of your business, it’s crucial to communicate effectively and confidently. Overcoming this fear is essential for building your brand’s reputation and connecting with your audience. Here are some practical tips to help you conquer […]

Setting the right price for your products or services is one of the most critical decisions you will make as a business owner. Pricing too low can devalue your brand and erode your profits, while pricing too high can drive away potential customers. Many Nigerian entrepreneurs struggle with this balance, often making common mistakes that […]

In today’s digital age, the question, “Do I really need a website?” often arises among entrepreneurs. While social media platforms like Instagram, Facebook, and Twitter are popular for business promotion, a dedicated website remains a critical tool for establishing a strong online presence. This blog post delves into the importance of having a website, its […]

In the face of high inflation and economic challenges, Nigerian entrepreneurs are feeling the pressure from both rising costs and increasing salary demands from employees. Balancing these demands while maintaining business sustainability can be a daunting task. However, with strategic planning and effective communication, it’s possible to navigate these challenges successfully. Here’s a practical guide […]

In the world of entrepreneurship, the question, “Do I really need government?” often echoes in the minds of many business owners. The entrepreneurial spirit thrives on independence and innovation, but government regulations often feel burdensome and tedious. Many entrepreneurs view these policies as obstacles that hinder their creative and operational freedom. However, understanding the role […]