A customer buys from you for the first time. They pay, receive the product or service and appear satisfied. You celebrate the sale, record the payment and move on to finding the next customer. Three months later, you realise something: that customer never came back. Nothing went obviously wrong. They did not complain. They simply […]

On 2 September, Uber stopped operating in Nigeria after about 12 years. For drivers who depended on the platform, this was not simply another business headline. The app that connected them to customers was suddenly no longer available. Now bring that question closer to your own business. What would happen if Instagram suspended your account […]

A potential customer needs a caterer in Abuja, a reliable CAC consultant in Lagos or a skincare supplier that can deliver across Nigeria. Instead of opening Google and checking ten different websites, the customer asks ChatGPT or Gemini: “Can you recommend a reliable business that provides this service?” Would your business appear in the answer? […]