You’ve probably tried it all—Instagram ads, WhatsApp broadcasts, shouting on Twitter, even hoping for word of mouth to do its thing. And while all of that can work, there’s one move many small businesses still overlook: email marketing.
Yes, email. It may sound old-school, but it’s one of the most powerful ways to grow your business, build loyal customers, and drive consistent sales. And the best part? You don’t even need a website to get started.
If you’ve been stuck trying to grow online, spending money on marketing without much to show for it, this might just be the missing piece.
Why You Should Care About Email Marketing
Let’s break it down in simple terms:
- It’s direct: You’re not hoping the algorithm shows your content—you’re landing straight in people’s inboxes.
- It’s personal: You can tailor messages to your audience based on what they want.
- It’s yours: Your Instagram or TikTok account can be blocked or hacked. Your email list? Yours forever.
Smart Nigerian entrepreneurs are using email to stay connected, build trust, and make repeat sales. It’s not about sending spam—it’s about delivering value consistently to people who are already interested in what you do.
How to Get Started (Even If You Have Zero Tech Skills)
1. Pick a Simple Email Platform
There are many free or affordable tools you can use. Mailchimp and Brevo (formerly Sendinblue) are beginner-friendly. They allow you to create sign-up forms, send messages, and track your results—all without needing a tech team.
2. Build Your List—Start with Who You Know
You don’t need thousands of emails to start. Begin with:
- Current customers
- Friends and family
- Social media followers
Give people a reason to subscribe—maybe a discount, exclusive info, or early access to a product.
3. Decide What You’ll Send
Your emails don’t need to be long. Just helpful.
- Announce new products or promos
- Share helpful tips related to your business
- Give behind-the-scenes updates to build connection
Consistency beats perfection. One useful email a week can do wonders.
4. Keep It Personal and Conversational
This isn’t a press release. Talk like a human. Use their name. Make them feel like you’re speaking directly to them—not blasting a list.
Example:
“Hey Sarah, we’re dropping a new product this Friday and I wanted you to see it first.”
That builds loyalty. And loyal people buy.
5. Test, Learn, and Improve
Check which emails got opened. What links people clicked. Which messages led to sales. Then do more of what works.
Final Word: Don’t Sleep on This
You don’t need a big budget, a fancy website, or a massive team. You just need a simple email list and a plan.
So while others are chasing algorithms, you’ll be building something smarter, more direct, and way more profitable.
If you haven’t started email marketing yet, it’s time. This is the one move you don’t want to keep missing.
