When Cubana Chief Priest said, “Money na water”, the internet did what it does best — it caught fire.
Clips, debates, and hot takes flooded social media.
To him, money is meant to move. It should circulate, create visibility, and open doors. In his view, those who understand this flow attract more of it. He represents a generation that believes attention is the new currency — if people don’t see you, they won’t know you, and if they don’t know you, they won’t buy from you.
On the other side of the conversation stood Cosmas Maduka — the quiet billionaire behind Coscharis Group. His life is the opposite of loud. He preaches discipline, delayed gratification, and purpose-driven business. For him, wealth isn’t water — it’s a seed. You plant it, nurture it, and let it grow quietly.
Two powerful voices. Two valid perspectives.
And somewhere in between lies the lesson every Nigerian entrepreneur needs right now.
The Case for Flow: Visibility as a Modern Advantage
Chief Priest isn’t entirely wrong. We live in an age where your visibility is part of your value. In today’s marketplace, people don’t just buy products — they buy stories, personalities, and consistency.
You can build the best business in the world, but if no one knows about it, it’s like winking in the dark.
In a digital economy, silence is invisibility.
So yes, you must flow. Market yourself. Tell your story. Show your results. Build an online presence that reflects what you do. Visibility done right isn’t noise — it’s strategy.
When customers see you often, they trust you faster. When investors recognize your name, they take your call.
In this sense, “money na water” makes sense — it flows toward those who are seen, present, and positioned.
The Case for Foundation: Why Structure Still Wins
But Maduka’s warning is just as crucial. Because the truth is, you can’t post your way to legacy.
Many entrepreneurs today are visible but hollow. They market faster than they manage. They build brand pages before they build proper books. They spend more time looking rich than becoming sustainable.
This is where the “money na water” philosophy can become dangerous. If you treat money as something to be splashed around without discipline or purpose, it will evaporate just as quickly as it comes.
Maduka’s generation built quietly, with systems, savings, and structure. Their businesses were less about trending and more about lasting.
And that’s the point: visibility may open the door, but structure keeps you inside the room.
The Real Lesson: Let It Flow — But Build the Pipes
The lesson isn’t to choose one side. It’s to understand both.
Money is water — yes. It should move, attract, and create. But water without pipes floods.
As entrepreneurs, your job is to build the systems that guide that flow — solid accounting, clear documentation, reinvestment plans, consistent communication, and self-discipline.
Let your money move, but make sure it’s moving with direction.
Let your brand shine, but make sure there’s real value behind the shine.
Because visibility without structure is just noise, and discipline without visibility is just potential waiting in silence.
Final Word
The “money na water” debate is bigger than Chief Priest or Coscharis. It’s a reflection of two eras colliding — the era of visibility and the era of value.
The truth? You need both.
Be bold enough to be seen, but grounded enough to stay.
Let your money flow — through marketing, growth, and innovation — but build the pipes that keep it from leaking away.
Because in the end, wealth isn’t about what flows through your hands.
It’s about what stays — and what you build from it.
