We’re already a week into December, and if you listen closely — from Lagos to Abuja to Port Harcourt — you can almost feel the shift in the air. Events are rolling out, people are travelling in, restaurants are filling up, and the spending mood has quietly turned upward. Detty December is here.
Some entrepreneurs reached out this week asking, “Isn’t it too late to position for December? Have I missed the moment?”
The honest answer? Not at all.
One thing about the Nigerian market is that December activity builds gradually. Many people only start spending seriously from the second and third weeks. So even if you’re just getting into the rhythm now, there is still time to get your business in front of the right audience and take advantage of the season.
But before we talk about what to do, it’s important to understand why Detty December presents a unique opportunity for entrepreneurs every single year — regardless of when you start.
Why Detty December Matters for Your Business
Consumer behaviour shifts dramatically in December. People are more open to spending, gifting, eating out, attending events, upgrading their lifestyle, trying new things, and indulging in convenience. Even service providers notice a spike because everyone is trying to complete pending tasks before the year ends.
And let’s not ignore diaspora homecoming. The spending power that enters the system in December is different. Diaspora Nigerians expect quality, speed, professionalism, and ease — and they are willing to pay for it.
These shifts make December a powerful window, not just for sales, but also for visibility. Sometimes the most important gain is not what you earn now, but the customers you meet who will stay with your brand long after January comes.
So How Can You Still Make the Most of Detty December?
Even though we’re a week in, this season still offers real opportunities if you move with intention. A few practical steps can make all the difference.
1. Repackage What You Already Have (Don’t Reinvent the Wheel)
You don’t need a brand-new offer or a complicated idea. Simply adjust what you already sell into a December-friendly version:
- bundles
- ready-made packages
- festive pricing
- convenience-driven offers
People respond to clarity and simplicity — especially in a busy month.
2. Make Convenience Your Strongest Selling Point
December buyers don’t have patience.
If you can deliver faster, make things easier, remove stress, or package the experience neatly, you instantly stand out.
3. Show Up Where Your Audience Is
December is noisy. Brands are pushing hard.
But visibility is still possible if you show up intentionally —
through clear messaging, consistent presence, and offers that speak to the moment.
4. Collaborate Instead of Competing
Food vendors, decorators, photographers, fashion brands, logistics providers — everyone is busy.
A simple collaboration can expand your reach without extra cost.
People buy convenience, and collaborations create one-stop solutions.
5. Prepare for Diaspora Expectations
Diaspora clients want:
- responsiveness
- professionalism
- clarity in pricing
- reliability
Lean into that. Even if you attract just a few of them, the lifetime value is significant.
6. Don’t Forget: This Is Also Visibility Season
Even if the big money doesn’t come immediately, December can introduce your business to people who will become paying clients in 2026.
Visibility now sets the foundation for future growth.
You Haven’t Missed Anything
December does not reward perfection; it rewards readiness.
And readiness simply means recognising where you are, using what you already have, and positioning yourself intentionally.
You don’t need to do everything.
You don’t need to run elaborate campaigns.
You don’t need massive inventory or a huge budget.
What you need is clarity, consistency, and the willingness to lean into the season instead of standing aside watching others make the most of it.
At Kudi Konsult, we always say: the market is still open for those who show up.
And this Detty December, there is more than enough room for your business to shine.
If you’ve been waiting — this is your sign.
Start now. There’s still time.
