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Can You Explain Your Why?
Most entrepreneurs are quick to explain what their business does. They’ll tell you their mission is to solve a particular problem, provide affordable products, or
7 New Tax Rules You Can’t Afford To Ignore
The Tax Reform Acts have been signed into law, and while the headlines might focus on big corporations, small businesses like yours are not left
What The Buhari Years Taught Us About Business Survival
If you ran a business in Nigeria during the Buhari era, chances are you didn’t just run a business — you survived a business. You
Smart Ways To Get Paid Faster
If you’ve ever sat there refreshing your account balance after sending your final invoice, wondering, “Why is this payment taking forever?” — you’re not alone.
Money Is Coming In — But Where’s It Going?
Let’s talk about something that doesn’t get enough airtime in business circles:Making money is not the same as keeping money. Every month, I meet hardworking
Your Business Is Not Too Small To Have A Process
One of the most common things I hear from small business owners is, “I’m not big enough for structure yet.”But let’s be honest—if you’re too
Build It Like It’s Bigger Than You
The silent trap We all start businesses with passion. You want freedom, control, and a life where you don’t have to answer to anyone. You
Read This Before You Complain About Low Sales
Many small business owners in Nigeria don’t have a visibility problem. Or a pricing problem. Or even a product problem. They have a follow-up problem.
How To Build A Brand People Buy From Automatically
Imagine waking up to orders you didn’t push, referrals you didn’t beg for, and loyal customers who come back—even when you’ve gone quiet on social
Lessons From Street Traders That MBAs Can’t Teach You
When we talk about “business,” most people imagine strategy decks, pitch presentations, and maybe an MBA. But in Nigeria, some of the sharpest business minds
12 Practical AI Tools To Help You Do Less & Grow More
If you’re running a small business in Nigeria right now, you already know what the hustle feels like. You’re the admin officer, marketer, customer service
The Most Underrated Marketing Tool You’re Probably Ignoring
Before most Nigerians buy anything (especially online), they do one thing first. They scroll through the comments.They ask someone, “Have you used them before?”They check