When we talk about “business,” most people imagine strategy decks, pitch presentations, and maybe an MBA. But in Nigeria, some of the sharpest business minds

If you’re running a small business in Nigeria right now, you already know what the hustle feels like. You’re the admin officer, marketer, customer service

Before most Nigerians buy anything (especially online), they do one thing first. They scroll through the comments.They ask someone, “Have you used them before?”They check

Let’s get straight to it: posting content is not the same as building a business. Yes, we know—content is important. You’ve been told to “stay

Let’s be real—slow sales happen to every business. Even the most established brands experience dry seasons where orders slow down, enquiries get fewer, and the

You had a plan.You did the research.You launched with excitement. But now, months (or even years) in… things just aren’t adding up. The energy is

Let’s talk about the kind of work that doesn’t show up on your invoice—but eats your time, drains your energy, and leaves you wondering where

There’s something many Nigerian entrepreneurs struggle with, but few will admit out loud: charging what they’re truly worth. Maybe you’ve been there. You quote a

Every entrepreneur has one. That one idea that felt like it was going to change everything. The one that had all the signs of “this

You’ve probably tried it all—Instagram ads, WhatsApp broadcasts, shouting on Twitter, even hoping for word of mouth to do its thing. And while all of

You check your phone and see a message from one of your key staff: “I need to talk to you.” You already have a feeling

Have you ever seen someone start a business and thought, “Why didn’t I think of that?” The truth is, opportunities are everywhere, but most people