Dear Entrepreneur, Your major goal as a small business owner should be to grow your business and take it to the next level. Although growth for small business owners can mean a lot of things, ensuring that the business expands in all areas is key to securing the future of your business. You must have […]
Dear Entrepreneur, You may have heard the term “inflation” used frequently in the news but it’s rarely defined in explicit terms. Put simply, inflation is a decrease in the purchasing power of money. When inflation is high, goods and services cost more since the currency is worth less. Both consumers and businesses suffer during inflation: […]
Dear Entrepreneur, In a world where there are billions of content being posted every day, how do you ensure that your content is seen by the people that matter to you or your business? One of the ways you can achieve this is by developing a content marketing strategy. Content marketing is a strategy used […]
Dear Entrepreneur, It is without doubt that technology has the ability to transform businesses no matter the size. Technology can promote the rapid growth of your business as well as deliver new ways for you to connect with your customers. In today’s business world, the majority of operational activities are automated, integrated, and re-engineered using […]
Dear Entrepreneur, The year 2022 was quite eventful as we witnessed political and economic changes that generated ripples that were felt all across the globe. Notably, the Covid pandemic eventually came to an end with the easing of restrictions in various countries. Another notable event is the invasion of Ukraine by Russia which had […]
Dear Entrepreneur, Email marketing is one of the most overlooked marketing strategies to drive sales. This could be because it is thought to be expensive and difficult to implement. Email marketing is a powerful tool that can help increase sales in your business. You can target potential customers and generate leads that can be converted […]
Dear Entrepreneur, It is commonly said that you cannot expect to be doing things in the same way and expect a different result. Therefore, as the new year approaches, you must position yourself and your business on the right side of change. As a business owner you may be asking yourself, how will next year […]
Dear Entrepreneur, As a small or medium business owner, it is important that you employ various marketing strategies to ensure success in your business. Generating sales is the lifeblood of your business and without it, your business quickly dies. Although there are several options open to you, WhatsApp is a great tool to use as […]
Dear Entrepreneur, Starting a business is a dream that many hold, although few put it into action. One of the reasons people hold back from launching their entrepreneurial dream is because of limited resources. Whilst money is indeed important in any business endeavor, however it is sometimes advisable to consider starting small and then gradually […]
Dear Entrepreneur, The time has passed when commercial transactions, such as the trading of goods and services for cash between parties, only took place offline, requiring the customer to visit the store, browse the selection of goods or discuss the service and then pay the agreed-upon price. Nowadays, it’s easier than ever to launch an […]
