Love them or hate them, politicians know how to win. They build influence, raise funds, and expand their networks—all while selling themselves to the public. Now, think about it—isn’t that exactly what entrepreneurs do? Whether you’re trying to sell a product, attract investors, or gain loyal customers, some of the same strategies that make politicians […]
Every day, new businesses launch in Nigeria—same products, same services, same struggle to attract customers. The marketplace is noisy, and if your business blends in, you’ll be overlooked. Many entrepreneurs believe having a great product or service is enough, but the truth is, customers won’t buy from you if they don’t notice you. Visibility is […]
Many Nigerian entrepreneurs take pride in being hands-on—personally handling sales, managing operations, and making every big decision. But let’s be honest: if you step away from your business for a month, will it survive? Or will everything grind to a halt? If your business can’t function without you, you don’t own a business—you own a […]
What Does Trump Have to Do with Your Business? You may be thinking, “Trump is all the way in America—how does that affect me here in Nigeria?” Fair question. But here’s the thing: global policies have a way of trickling down, even when we don’t see it immediately. A stronger U.S. dollar, shifts in trade […]
If you’re a Nigerian business owner, you’ve likely felt the pressure—prices of goods and services keep rising, customers are more price-sensitive than ever, and profit margins are shrinking. Inflation, fluctuating exchange rates, and increased operational costs have made it challenging to keep businesses afloat. One of the biggest struggles entrepreneurs face in times like this […]
In the world of business, we often hear the phrase “ideas rule the world.” But is that entirely true? Think about it—how many great ideas never see the light of day because they were never acted upon? Ideas are important, but they are everywhere. What sets successful businesses apart isn’t the idea itself; it’s the […]
Every entrepreneur knows that funding can make or break a business. Whether it’s scaling operations, buying equipment, or launching a new product, access to capital can be the difference between dreaming big and making it happen. But what if you could access funding without the stress of repayment? That’s the magic of grants—financial support given […]
Welcome to the first part of our “Tips to Unlock Opportunities in 2025” series! As we step into the new year, it’s the perfect time to set your business up for success by tapping into opportunities around you. This series is designed to guide you through practical steps to elevate your business and make 2025 […]
2025 is here, bringing new opportunities for entrepreneurs in Nigeria. Despite the challenges of doing business in the country, there are endless ways to turn problems into profitable ventures. Whether you’re starting small or looking to expand, these practical business ideas are uniquely tailored to Nigeria’s current realities. 1. Solar Energy Sales and Installation With […]
Yes, you read that right—we’re wishing you a challenging year. But wait! Before you start rebuking us or crucifying this wish, have you ever read the poem “May Your Road Be Rough” by Tai Solarin? It’s a thought-provoking piece where the author dares to wish readers a life full of challenges, discomfort, and tough experiences. […]
