When we talk about “business,” most people imagine strategy decks, pitch presentations, and maybe an MBA. But in Nigeria, some of the sharpest business minds are not in boardrooms—they’re under umbrellas at Ojuelegba, Balogun, or the junction by your estate gate. They didn’t attend business school. They don’t have business cards. But they know how […]
If you’re running a small business in Nigeria right now, you already know what the hustle feels like. You’re the admin officer, marketer, customer service rep, accountant, and dispatch manager—all rolled into one. But here’s the truth: you can’t grow if you’re doing everything yourself.And you don’t need to hire a full team just yet—sometimes, […]
Before most Nigerians buy anything (especially online), they do one thing first. They scroll through the comments.They ask someone, “Have you used them before?”They check for tagged posts or reviews—something that proves the business is legit. Because in this economy, nobody wants to waste money.And in a digital world full of scams, false advertising, and […]
Let’s get straight to it: posting content is not the same as building a business. Yes, we know—content is important. You’ve been told to “stay consistent,” “show up,” and “create value.” So you post your designs, record reels, tweet advice, or update your Instagram story every day. But if you’re honest, you’ve started to wonder… […]
