Let’s be real—slow sales happen to every business. Even the most established brands experience dry seasons where orders slow down, enquiries get fewer, and the buzz feels like it’s fading. It’s frustrating, it’s worrying—and if you’re a Nigerian entrepreneur operating in today’s economy, it can feel downright scary. But before you panic, slash your prices, […]
You had a plan.You did the research.You launched with excitement. But now, months (or even years) in… things just aren’t adding up. The energy is low. The results aren’t matching the effort. And you’re left wondering: Should I keep pushing—or is it time to shift? It’s a tough place to be. Because many Nigerian entrepreneurs […]
Let’s talk about the kind of work that doesn’t show up on your invoice—but eats your time, drains your energy, and leaves you wondering where the day went. You know the type:Responding to “quick” DMs.Following up on unpaid invoices—for the third time.Managing WhatsApp customer service.Explaining the same thing to five different people.Putting out fires that […]
There’s something many Nigerian entrepreneurs struggle with, but few will admit out loud: charging what they’re truly worth. Maybe you’ve been there. You quote a fair price, and the client says, “Ah ah, isn’t that too much?” Suddenly, you’re second-guessing everything—you start adjusting the figure, offering a discount, or saying “pay what you can.” By […]
