Every day, new businesses launch in Nigeria—same products, same services, same struggle to attract customers. The marketplace is noisy, and if your business blends in, you’ll be overlooked. Many entrepreneurs believe having a great product or service is enough, but the truth is, customers won’t buy from you if they don’t notice you. Visibility is […]
Many Nigerian entrepreneurs take pride in being hands-on—personally handling sales, managing operations, and making every big decision. But let’s be honest: if you step away from your business for a month, will it survive? Or will everything grind to a halt? If your business can’t function without you, you don’t own a business—you own a […]
What Does Trump Have to Do with Your Business? You may be thinking, “Trump is all the way in America—how does that affect me here in Nigeria?” Fair question. But here’s the thing: global policies have a way of trickling down, even when we don’t see it immediately. A stronger U.S. dollar, shifts in trade […]
If you’re a Nigerian business owner, you’ve likely felt the pressure—prices of goods and services keep rising, customers are more price-sensitive than ever, and profit margins are shrinking. Inflation, fluctuating exchange rates, and increased operational costs have made it challenging to keep businesses afloat. One of the biggest struggles entrepreneurs face in times like this […]
