Dear Entrepreneur, Whatever your business is, someone else is doing it as well, and how well you stand out from the crowd determines your company’s success. This requires figuring out what your Unique selling point (USP) is and perfecting it. A USP, is the essence of what sets your product or service apart from the […]
Dear Entrepreneur, As a small business owner, you’re probably familiar with the need to protect your tangible business assets such as equipment, vehicles and premises. But there are other assets which might not be so visible but are also quite critical to your business and therefore also requires protection. Today we will be discussing the […]
Dear Entrepreneur, As the saying goes, “He who does not work, shall not eat” Work is an essential part of life. We must all work. But it doesn’t have to be a struggle. It shouldn’t be just another obligation, something employees do only for the money. Work may be fulfilling. Work can be a place […]
Whether you’re a full time entrepreneur or a freelancer with a flourishing side gig, your business will have to cover several bases. Apart from selling your core product or services you are expected to pay attention to things like accounting, social media (don’t forget graphics), email marketing etc This can sometimes be daunting and […]
Dear Entrepreneur, I recently read Akin Alabi’s book on How To Sell To Nigerians and I must say this is a book that anybody serious about making money in Nigeria and from Nigerians should read. It explores topics like: How to make Nigerians want your products and services, The kinds of products and services Nigerians […]
Dear Entrepreneur, A business grant is money awarded to business owners and entrepreneurs in need in order to help them start or grow their business. Grants are usually provided by governments, foundations, trusts etc and unlike loans, do not need repayment because the funds are not borrowed. Furthermore, there is no interest tied to business […]
Dear Entrepreneur, Do you know the status of your company on the CAC Portal? Are you aware so many companies are currently showing as inactive on the CAC portal and might be delisted soon? (Click this link https://search.cac.gov.ng/home and input name of your company to know your status). You can also chat Damilola by clicking […]
Dear Entreprenur Who is a Customer? A Customer is any person or organization who might have interest in buying, or has bought, products or services from a company Customers are the most important part of a business as they are the people who use your services and products and judge their quality. Because of their importance to […]
Dear Entrepreneur, Today we start a series on African business success stories. The inspiration behind this series is to learn from Africa’s top businesspeople as they reveal how they built their companies and to also motivate you in your business journey This week we bring to you the scintillating story of Ruff n Tumble. Its […]
As any successful entrepreneur will tell you, it’s not always easy. In fact, entrepreneurship is almost never easy. Most entrepreneurs have to start out with little financial backing and sometimes even less moral and emotional support. Owning a business requires making decisions that may make or break your business and in the case of small […]
