Dear Entrepreneur, Starting or running a business may seem more challenging than ever given the oversaturated and intensely competitive market. Therefore, in order to properly position their products in the market, entrepreneurs need to arm themselves with a critical understanding of people, marketing principles, and communication. Here are 5 suggestions for answering the crucial question […]
Accounting and Bookkeeping: What You Should Know
Dear Entrepreneur, Businesses make money by selling products and services to consumers, and it’s critical that each transaction be recorded and presented to show that value is being generated. Accurate bookkeeping and accounting will help you make more informed spending decisions, plan investments, and manage your cash flow. Major Differences Between Accounting & Bookkeeping The […]
10 Ways To Reduce Business Expenses
Dear Entrepreneur, Expenses are things every business owner is looking to cut down because even the smallest increase or reduction in expenses can have an impact on company profitability. The good news is that a large-scale overhaul isn’t necessary because it’s often simple, common sense steps that improve the bottom line, especially for a small […]
Lessons From Oga Sabinus
Dear Entrepreneur, In the last week, popular skit maker Oga Sabinus filed a N1 Billion lawsuit against Friesland Campina WAMCO Nigeria PLC (makers of Peak Milk) for unauthorised use of his trademark slogan ‘Something Hooge,’ he also filed an N100 million claim against UAC Foods for using a cartooned version of his signature pose in […]