How To Drive Sales Using Content Marketing

Dear Entrepreneur,   In a world where there are billions of content being posted every day, how do you ensure that your content is seen by the people that matter to you or your business? One of the ways you can achieve this is by developing a content marketing strategy. Content marketing is a strategy used […]

6 Ways Technology Can Boost Your Business

Dear Entrepreneur, It is without doubt that technology has the ability to transform businesses no matter the size. Technology can promote the rapid growth of your business as well as deliver new ways for you to connect with your customers. In today’s business world, the majority of operational activities are automated, integrated, and re-engineered using […]

Business Outlook In 2023

Dear Entrepreneur,   The year 2022 was quite eventful as we witnessed political and economic changes that generated ripples that were felt all across the globe. Notably, the Covid pandemic eventually came to an end with the easing of restrictions in various countries. Another notable event is the invasion of Ukraine by Russia which had […]

How To Drive Sales With Email Marketing

Dear Entrepreneur, Email marketing is one of the most overlooked marketing strategies to drive sales. This could be because it is thought to be expensive and difficult to implement. Email marketing is a powerful tool that can help increase sales in your business. You can target potential customers and generate leads that can be converted […]

How Will Next Year Be Different?

Dear Entrepreneur, It is commonly said that you cannot expect to be doing things in the same way and expect a different result. Therefore, as the new year approaches, you must position yourself and your business on the right side of change. As a business owner you may be asking yourself, how will next year […]

How To Drive Sales With Whatsapp

Dear Entrepreneur, As a small or medium business owner, it is important that you employ various marketing strategies to ensure success in your business. Generating sales is the lifeblood of your business and without it, your business quickly dies. Although there are several options open to you, WhatsApp is a great tool to use as […]

5 Businesses You Can Start With N100k

Dear Entrepreneur, Starting a business is a dream that many hold, although few put it into action. One of the reasons people hold back from launching their entrepreneurial dream is because of limited resources. Whilst money is indeed important in any business endeavor, however it is sometimes advisable to consider starting small and then gradually […]

Doing Business On The Internet

Dear Entrepreneur, The time has passed when commercial transactions, such as the trading of goods and services for cash between parties, only took place offline, requiring the customer to visit the store, browse the selection of goods or discuss the service and then pay the agreed-upon price. Nowadays, it’s easier than ever to launch an […]

4 Things You Must Do Before Starting A Business

Dear Entrepreneur, Starting a business requires creativity and determination along with the ability to research and make key  decisions. It is very crucial that you position your business to operate legally as this may impact the sustainability of the business. Its therefore important to plan carefully when starting the business in other to avoid overlooking […]

Why The Startup Act Should Concern You

Startup Act Nigeria

Dear Entrepreneur, The Nigeria Startup Act 2021 was officially signed into law on October 19, 2022, by the President of the Federal Republic of Nigeria. The law is intended to encourage the development and growth of startups (especially technology-related) in Nigeria. Furthermore, it provides for an enabling environment for startups and small businesses to access […]